California gets closer
Gandia Blasco strengthens Los Angeles presence
Gandia Blasco Group is getting serious in Los Angeles. The Spanish group has opened its own showroom at the Pacific Design Center in West Hollywood. According to the company, it is the group’s first own showroom on the US West Coast. At first glance, that sounds like straightforward sales expansion. It is. But it also says quite a lot about where the market is moving: closer to architects, interior designers and project decision-makers.
The location is no accident. The Pacific Design Center is one of the relevant addresses for the design and interiors sector in Los Angeles. The new showroom is located in Suite G166 and presents the group’s three brands: GANDIABLASCO, GAN and DIABLA. So this is not only about the group’s established outdoor expertise, but also about rugs, textiles, seating and accessories for indoor and outdoor use.
For Gandia Blasco, the move is above all a signal to the project business. With the new location, the group is explicitly targeting designers, architects and specifiers. In the premium segment, this is often where decisions are made long before a product appears in a retail context: hotels, restaurants, roof terraces, private residences and high-end work environments.
On the US West Coast, outdoor has long since stopped being a seasonal category. Exterior areas are not treated as leftover space, but as fully fledged rooms: pool decks, terraces, lounges, rooftops and transitional zones between living, working and hospitality. Anyone who wants to be part of that conversation needs more than polished product images. They need presence, material samples, advice, fast coordination and an address where planners do not have to search for long.
Los Angeles is not entirely new territory for Gandia Blasco. In 2019, the brand was already present in West Hollywood through a presentation linked to the design gallery MASS Beverly. The new location at the Pacific Design Center now marks a permanent, own presence in one of the most important design clusters in the United States. That is the difference between: we are dropping by. And: we are staying.
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Gandia Blasco Group is getting serious in Los Angeles. The Spanish group has opened its own showroom at the Pacific Design Center in West Hollywood. According to the company, it is the group’s first own showroom on the US West Coast. At first glance, that sounds like straightforward sales expansion. It is. But it also says quite a lot about where the market is moving: closer to architects, interior designers and project decision-makers.
The location is no accident. The Pacific Design Center is one of the relevant addresses for the design and interiors sector in Los Angeles. The new showroom is located in Suite G166 and presents the group’s three brands: GANDIABLASCO, GAN and DIABLA. So this is not only about the group’s established outdoor expertise, but also about rugs, textiles, seating and accessories for indoor and outdoor use.
For Gandia Blasco, the move is above all a signal to the project business. With the new location, the group is explicitly targeting designers, architects and specifiers. In the premium segment, this is often where decisions are made long before a product appears in a retail context: hotels, restaurants, roof terraces, private residences and high-end work environments.
On the US West Coast, outdoor has long since stopped being a seasonal category. Exterior areas are not treated as leftover space, but as fully fledged rooms: pool decks, terraces, lounges, rooftops and transitional zones between living, working and hospitality. Anyone who wants to be part of that conversation needs more than polished product images. They need presence, material samples, advice, fast coordination and an address where planners do not have to search for long.
Los Angeles is not entirely new territory for Gandia Blasco. In 2019, the brand was already present in West Hollywood through a presentation linked to the design gallery MASS Beverly. The new location at the Pacific Design Center now marks a permanent, own presence in one of the most important design clusters in the United States. That is the difference between: we are dropping by. And: we are staying.