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Audience

furnomics is a B2B platform covering the international interior and contract market, with a particular focus on the business behind furniture, architecture and interior projects.

Editorial coverage includes market developments, companies, strategies, projects and the people shaping the sector. A particular focus lies on the contract and project business across workplace, hospitality, healthcare, education, residential contract and public spaces.

Furnomics addresses professionals across the interior value chain, including architects, interior designers, planners, FF&E specialists, project developers, manufacturers, suppliers, retailers and other industry decision-makers.

Geographically, the editorial focus is on Europe, complemented by relevant developments in international contract and interior markets.

Audience Insights

Focused B2B reach.
International perspective.
Contract market focus.

Furnomics reaches a focused international B2B audience across contract furniture, workplace and interior markets. At this stage of the platform’s development, the emphasis is on professional relevance, editorial depth and engagement rather than mass-market reach..

Page Views
≈ 2,000

page views over
the past 90 days

Engagement Rate
≈ 41%

GA4 engagement rate

Traffic from DACH
≈ 34%

of measured traffic comes from Germany, Austria and Switzerland

Geographic traffic structure

34%
DACH 66%
International

Topics attracting audience interest

Workplace Modular Systems Education Hospitality Contract Interiors
Data period: 24 June – 21 September 2026  ·  Analysis date: 22 September 2026
Source: Google Analytics 4. Figures are rounded and adjusted for clearly identified bot traffic.

Content

Desktop Advertising

Desktop Advertising

Top Banner

Format: 1200 × 300 px
Position: Top of the homepage, full-width placement
Rotation: Maximum 3 banners in rotation

Billboard

Format: 970 × 250 px
Position: Top of article pages, right above the news
Rotation: Maximum 3 banners in rotation

Leaderboard

Format: 728 × 90 px
Position:

  • In the upper homepage news grid, directly below the lead story and beside the two main news
  • Additionally within the “More News” section, next to the editorial

    Rotation: Maximum 3 banners in rotation

    Half Page

    Format: 600 × 300 px
    Position: Left side of article pages
    Special Feature: Sticky placement, scrolling with the article
    Rotation: Maximum 3 banners in rotation

    Medium Rectangle

    Format: 300 × 250 px
    Position:

    • On the Homepage, directly above the editorial
    • On the Article pages, between the Billboard and Leaderboard

    Rotation: Maximum 3 banners in rotation

    VideoAd

    Format: 16:9 Video (MP4)
    Width: 1200 px
    Position:

    • below the furnomics poll panel, before the “More News” section

    Features:

    • clickable link to landing page

    • performance reporting, including views and clicks

    • monthly report

    Rotation: Maximum of 3 ads in rotation
    Placement: Desktop and Mobile

    Mobile Advertising

    Mobile Advertising

    Medium Rectangle (Mobile)

    Format: 300 × 250 px

    Position:

    • homepage, the first banner at the top

    • Article pages, first banner before the editorial section

    Rotation: Maximum 5 banners in rotation

    Technical Specifications

    Banner

    Accepted formats: JPG or GIF

    Dimensions: Width × height according to banner format

    Recommended file size: maximum 200 KB

    VideoAds

    File format: MP4

    Aspect ratio: 16:9

    Recommended file size: maximum 30 MB

    Booking Terms

    Minimum booking period: 1 month

    Price:
    Tailored packages available on request

    Discounts for extended bookings:

    3 months: 5 percent discount
    6 months: 10 percent discount
    12 months: 20 percent discount

    Advertising Contact

    This email address is being protected from spambots. You need JavaScript enabled to view it.