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Together beats cubicles

Sedus Stoll AG opens loft-style showroom in Vienna

15.04.2026 | 7:13

Another showroom, you might think. And you’d be right. Only this time, Sedus Stoll AG is also selling it as one of many answers to the industry’s favorite question: how do we work today – and why come to the office at all?

The stage: a former gas meter factory. Brick, loft, 440 square meters. Exactly the kind of setting where modern workspaces now like to present themselves. Historic shell, new mindset inside.

At the center – of course – sits the Work Café. Not tucked away, but placed right in the middle. The se:café bar is meant to be more than a coffee machine. It’s a “social instrument.” Rough translation: if no one has to come in anymore, at least give them a reason to show up for the coffee. There are two bars, just to be safe. Or maybe the need for conversation is higher than expected.

The rest follows a familiar script. Lounge areas for those who don’t “work” but “connect.” Team zones for collaboration. An executive corner for focused work. And with se:hive, a few retreat spaces for anyone needing a moment of quiet. Open – but not too open. That’s the real balancing act.

More interesting than the concept is the location. Vienna’s 15th district. Outside the Gürtel, but with a growing creative edge. Not a polished business district, more of an urban promise. Sedus calls it the “ideal environment.” You could also say: closer to the people they actually want to reach.

Want to read the full article?

Together beats cubicles

Sedus Stoll AG opens loft-style showroom in Vienna

15.04.2026 | 7:13

Another showroom, you might think. And you’d be right. Only this time, Sedus Stoll AG is also selling it as one of many answers to the industry’s favorite question: how do we work today – and why come to the office at all?

The stage: a former gas meter factory. Brick, loft, 440 square meters. Exactly the kind of setting where modern workspaces now like to present themselves. Historic shell, new mindset inside.

At the center – of course – sits the Work Café. Not tucked away, but placed right in the middle. The se:café bar is meant to be more than a coffee machine. It’s a “social instrument.” Rough translation: if no one has to come in anymore, at least give them a reason to show up for the coffee. There are two bars, just to be safe. Or maybe the need for conversation is higher than expected.

The rest follows a familiar script. Lounge areas for those who don’t “work” but “connect.” Team zones for collaboration. An executive corner for focused work. And with se:hive, a few retreat spaces for anyone needing a moment of quiet. Open – but not too open. That’s the real balancing act.

More interesting than the concept is the location. Vienna’s 15th district. Outside the Gürtel, but with a growing creative edge. Not a polished business district, more of an urban promise. Sedus calls it the “ideal environment.” You could also say: closer to the people they actually want to reach.

Want to read the full article?