A long leadership era is ending at Poltrona Frau, and its successor comes from a different corner of the luxury industry. Giovanni Baldi took over as Chief Executive Officer on September 1, 2026. He was previously President EMEA at Dolce&Gabbana and spent more than 20 years at Gucci. Poltrona Frau is therefore placing an executive with extensive experience in international luxury markets, retail and wholesale at the helm.
Baldi succeeds Nicola Coropulis, who spent 18 years with Poltrona Frau, including ten as CEO. Coropulis is not disappearing entirely. He will remain involved as Strategic Advisor and support Baldi during the transition. That points to a controlled handover rather than a radical break with the past.
Poltrona Frau describes the appointment as marking a new phase of international growth. Baldi is expected to continue the brand’s international development, strengthen relationships with clients and partners and develop opportunities in key global markets. The company has not disclosed specific growth targets.
Baldi’s background is therefore more revealing than the transition language. More than 25 years at Gucci and Dolce&Gabbana give him experience in a luxury business where brand management, international distribution, customer experience and pricing power are at least as important as the physical product itself. For Poltrona Frau, those skills are hardly peripheral as the boundaries between furniture, fashion and broader lifestyle luxury continue to blur.
The financial scale also requires some qualification. Poltrona Frau S.p.A. generated revenue of just over €201 million in 2024. An Italian corporate-data provider reports EBITDA of just under €29 million. Those figures, however, relate to the company as a whole and should not automatically be treated as revenue from the traditional furniture business alone.
Poltrona Frau operates not only in residential furniture. Alongside Residential Living and Custom Interiors, the brand also has its In Motion business unit, which is active in areas including automotive, aviation, rail and yachting. The freely available figures do not make it sufficiently clear how the individual activities are consolidated within the S.p.A. accounts. A clean furniture-only revenue figure therefore cannot be derived from the headline number.
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A long leadership era is ending at Poltrona Frau, and its successor comes from a different corner of the luxury industry. Giovanni Baldi took over as Chief Executive Officer on September 1, 2026. He was previously President EMEA at Dolce&Gabbana and spent more than 20 years at Gucci. Poltrona Frau is therefore placing an executive with extensive experience in international luxury markets, retail and wholesale at the helm.
Baldi succeeds Nicola Coropulis, who spent 18 years with Poltrona Frau, including ten as CEO. Coropulis is not disappearing entirely. He will remain involved as Strategic Advisor and support Baldi during the transition. That points to a controlled handover rather than a radical break with the past.
Poltrona Frau describes the appointment as marking a new phase of international growth. Baldi is expected to continue the brand’s international development, strengthen relationships with clients and partners and develop opportunities in key global markets. The company has not disclosed specific growth targets.
Baldi’s background is therefore more revealing than the transition language. More than 25 years at Gucci and Dolce&Gabbana give him experience in a luxury business where brand management, international distribution, customer experience and pricing power are at least as important as the physical product itself. For Poltrona Frau, those skills are hardly peripheral as the boundaries between furniture, fashion and broader lifestyle luxury continue to blur.
The financial scale also requires some qualification. Poltrona Frau S.p.A. generated revenue of just over €201 million in 2024. An Italian corporate-data provider reports EBITDA of just under €29 million. Those figures, however, relate to the company as a whole and should not automatically be treated as revenue from the traditional furniture business alone.
Poltrona Frau operates not only in residential furniture. Alongside Residential Living and Custom Interiors, the brand also has its In Motion business unit, which is active in areas including automotive, aviation, rail and yachting. The freely available figures do not make it sufficiently clear how the individual activities are consolidated within the S.p.A. accounts. A clean furniture-only revenue figure therefore cannot be derived from the headline number.