Wayfair Professional is the B2B procurement platform of Wayfair, Inc. (founded 2002 in Boston, MA by Niraj Shah and Steve Conine), one of the world's largest online retailers for home furnishings and furniture. The programme is free to join and targets business buyers of all kinds: interior designers, architects, general contractors, property managers, hotel and hospitality operators, educational institutions, government agencies and healthcare organisations. The core offer: access to millions of products — furniture, lighting, fixtures — at exclusive pro pricing (up to 15% off), with additional savings on own brands including AllModern, Joss & Main and Birch Lane. Alongside this come dedicated account managers and the project management tool "My Projects," launched in October 2025, for centralised project, collaboration and procurement management.
Wayfair Professional partners with manufacturers such as Samuel Lawrence Hospitality to make stocked contract-grade hotel furniture available with three-day delivery — a direct response to the market demand for fast-available contract furniture beyond the traditional three-to-six-month lead times. Additional features include: tax-exempt purchasing, bulk order tools, and a Flex Account with payment terms of up to 60 days (Net 60).
For project managers, facility managers and interior designers seeking a centralised, scale-independent procurement channel for large projects with fast delivery, a broad product range and integrated planning tools, Wayfair Professional is the most significant digital procurement platform in the US contract furniture market.