MEMEDESIGN is an Italian family company for furniture and home accessories in sheet steel — founded in 2012 in Rimini (Via Marecchiese 300, Emilia-Romagna). The concept goes back to the vision of Michele Sartini, a young entrepreneur with a pronounced innovative spirit. Owner, managing director and artistic director is Cinzia Olivieri. The name derives from memetics — the modern science studying how ideas (memes) spread through societies: the strength of an idea is measured by how far and how sustainably it propagates. Guiding principle: transversal design — products equally suited for contract (hotels, offices, restaurants) and the domestic environment; inclusion as a core value; listening to international customer ideas and translating them into concrete projects. 100% Made in Italy; headquarters Rimini.

Primary material: sheet steel (iron sheet) — bent and deformed to create soft and flowing forms that contradict the rigidity of the material; the material becomes the creative focal point. A high number of lacquers and customisations as a competitive advantage. Style: soft, welcoming lines, vibrant colours, timeless aesthetics. Product categories: sofas, armchairs, benches, tables, coffee tables, sideboards, shelves, lighting, coat racks, outdoor, accessories.

For architects and interior designers seeking for boutique hotel, foodservice, office and demanding residential and contract projects an Italian family company founded in Rimini (Emilia-Romagna) in 2012 and led by Cinzia Olivieri as artistic director that with sheet steel as primary material (bent into soft and flowing forms), 100% Made-in-Italy production, a high number of lacquers and customisations and the guiding concept of transversal design (contract and residential equally) — MEMEDESIGN bends sheet steel in Rimini into forms that seem to contradict the material itself: soft, flowing, vibrant — and fully customisable for contract and residential from a single programme.