Magis
Magis is an Italian design company — founded in 1976 in Motta di Livenza (Province of Treviso, Veneto) by Eugenio Perazza, a newcomer to the furniture industry. The brand name derives from the Latin word for "more" — and describes the aspiration to offer more than the ordinary. Perazza's idea: to use large-scale industrial production through continuous material experimentation and technology research to create products accessible to a broad international audience. Magis is consistently "factory-free": production is outsourced to specialists and craft businesses so that the company retains maximum flexibility in R&D and continually pushes manufacturing partners to new technological boundaries. Since 2016 Alberto Perazza leads the company. 2010 move to new headquarters in Torre di Mosto (Venice): 98,000 m², logistics, assembly, offices, showroom. Export approximately 85%; over 80 markets worldwide. In the US and Canada: Herman Miller as exclusive distributor.
Material signature: plastic and metal as core materials; first worldwide application of air moulding to plastic objects. Icons: Step (1984, Andries & Hiroko van Onck — first international success), Bottle (Jasper Morrison, 1994 — MoMA and V&A), Bombo Bar Stool (Stefano Giovannoni, 1997 — most imitated stool in design history), Chair One (Konstantin Grcic, 2003), Air Chair (Jasper Morrison — air moulding), Puppy (Eero Aarnio, Me Too), Bell Chair (Grcic, recycled polypropylene, 2020), Costume Sofa (Stefan Diez, Compasso d'Oro ADI 2024). Me Too children's furniture series (since 2004). Designer collaborations: Jasper Morrison, Konstantin Grcic, Stefano Giovannoni, Marc Newson, Ron Arad, Naoto Fukasawa, Marcel Wanders, Philippe Starck, Zaha Hadid, Thomas Heatherwick, Ronan & Erwan Bouroullec, Jaime Hayon, Jean-Marie Massaud, Stefan Diez. Permanent collections: MoMA New York, V&A London, Centre Pompidou Paris.
For architects and interior designers seeking for residential, corporate office, hospitality and demanding international contract projects an Italian design company founded in Motta di Livenza (Treviso, Veneto) in 1976 by Eugenio Perazza and today led by Alberto Perazza that as a "factory-free" design house with designer collaborations from Jasper Morrison, Konstantin Grcic, Stefano Giovannoni, Zaha Hadid and Marc Newson, icons including Air Chair, Bombo, Chair One and Bottle, the Compasso d'Oro 2024 (Costume, Stefan Diez), permanent collection presence at MoMA, V&A and Centre Pompidou and approximately 85% export to over 80 markets — Magis has demonstrated as a factory-free design house that industrial mass production and design icons are not a contradiction: Bombo, Chair One, Air Chair and Bottle in the permanent collections of MoMA, V&A and Centre Pompidou.
Featured Brands
HNI Corporation (inkl. Steelcase)
Magis
Magis is an Italian design company — founded in 1976 in Motta di Livenza (Province of Treviso, Veneto) by Eugenio Perazza, a newcomer to the furniture industry. The brand name derives from the Latin word for "more" — and describes the aspiration to offer more than the ordinary. Perazza's idea: to use large-scale industrial production through continuous material experimentation and technology research to create products accessible to a broad international audience. Magis is consistently "factory-free": production is outsourced to specialists and craft businesses so that the company retains maximum flexibility in R&D and continually pushes manufacturing partners to new technological boundaries. Since 2016 Alberto Perazza leads the company. 2010 move to new headquarters in Torre di Mosto (Venice): 98,000 m², logistics, assembly, offices, showroom. Export approximately 85%; over 80 markets worldwide. In the US and Canada: Herman Miller as exclusive distributor.
Material signature: plastic and metal as core materials; first worldwide application of air moulding to plastic objects. Icons: Step (1984, Andries & Hiroko van Onck — first international success), Bottle (Jasper Morrison, 1994 — MoMA and V&A), Bombo Bar Stool (Stefano Giovannoni, 1997 — most imitated stool in design history), Chair One (Konstantin Grcic, 2003), Air Chair (Jasper Morrison — air moulding), Puppy (Eero Aarnio, Me Too), Bell Chair (Grcic, recycled polypropylene, 2020), Costume Sofa (Stefan Diez, Compasso d'Oro ADI 2024). Me Too children's furniture series (since 2004). Designer collaborations: Jasper Morrison, Konstantin Grcic, Stefano Giovannoni, Marc Newson, Ron Arad, Naoto Fukasawa, Marcel Wanders, Philippe Starck, Zaha Hadid, Thomas Heatherwick, Ronan & Erwan Bouroullec, Jaime Hayon, Jean-Marie Massaud, Stefan Diez. Permanent collections: MoMA New York, V&A London, Centre Pompidou Paris.
For architects and interior designers seeking for residential, corporate office, hospitality and demanding international contract projects an Italian design company founded in Motta di Livenza (Treviso, Veneto) in 1976 by Eugenio Perazza and today led by Alberto Perazza that as a "factory-free" design house with designer collaborations from Jasper Morrison, Konstantin Grcic, Stefano Giovannoni, Zaha Hadid and Marc Newson, icons including Air Chair, Bombo, Chair One and Bottle, the Compasso d'Oro 2024 (Costume, Stefan Diez), permanent collection presence at MoMA, V&A and Centre Pompidou and approximately 85% export to over 80 markets — Magis has demonstrated as a factory-free design house that industrial mass production and design icons are not a contradiction: Bombo, Chair One, Air Chair and Bottle in the permanent collections of MoMA, V&A and Centre Pompidou.