ELITE TO BE is an Italian furniture brand with origins in Friuli Venezia Giulia (north-eastern Italy), a region with a long craft tradition and specialised furniture manufacturing. From its inception the company has been oriented towards the use of precious and authentic materials — including noble wood and refined metal finishes — developing from them a broad and varied product range. The current creative direction, coordinated by Matteo Beraldi, focuses on the living room area with renewed products, finishes and materials intended to establish the ELITE TO BE style as distinctive and recognisable, interpreting contemporary lifestyles and evolving residential trends. All products share a common thread based on iconicity and unique design: the choice of materials and the simplicity of forms give each element the right balance of elegance and timelessness. ELITE TO BE is also active in the contract sector, particularly in the hospitality segment, and has built a strategic partnership with WineEmotion — a Tuscan company specialising in the production of unique wine-by-the-glass serving machines.

Product range: 8 categories — tables, occasional tables, chairs, stools, bookcases and wall systems, bar cabinets and sideboards, lighting and accessories; plus the Exclusive category with special individual pieces. Materials: solid wood (teak, briar wood), wood veneer, engineered wood, ceramic, aluminium. Collections: Eno, Noa. Applications: residential, contract, hospitality.

For architects and interior designers seeking for residential and hospitality projects a Friulian furniture brand that builds a materially distinctive range with noble wood, metal and ceramic, whose iconic ambition is based on the simplicity of forms and the quality of materials, and which formulates an integrated hospitality competence through its WineEmotion partnership — ELITE TO BE is a demonstrably independent address in the north-eastern Italian residential furniture segment.