An annual colour that does not want to be a trend colour: with “mother earth!”, COLORNETWORK is presenting its Sustained Color No. 10 with a fairly ambitious promise. The warm shade between red, brown and terracotta is intended to work beyond a single season. In other words, the network is selling less of another colour trend and more of an antidote to the usual annual trend cycle.
“mother earth!” was developed by Roman Proubasta and Constanze Schütz of Pensi Design Studio in Barcelona. According to the network, the colour draws on iron-rich soils, terracotta, natural stone and the Mediterranean material landscape of the Catalan capital. The result is warm, earthy and deliberately restrained rather than spectacular.
That fits neatly into the current interior climate. Timber, clay, stone, linen and other materials that visibly age are increasingly valued precisely for the patina they develop. COLORNETWORK turns this into a broader design position: signs of use are not treated as defects but as part of an interior that can gain character over time.
There is, however, an interesting contradiction built into the concept. COLORNETWORK launches a new Sustained Color every year while describing “mother earth!” specifically as an alternative to short-lived trends. Whether the shade actually proves timeless will therefore depend less on the narrative and more on whether manufacturers, designers and users continue to specify it over the longer term.
The network says more than 40 partner companies will translate the colour across different product categories. The idea is straightforward: rather than letting colour exist as an isolated product feature, COLORNETWORK aims to establish coordinated colour worlds across an interior. More information about the initiative is available on the official COLORNETWORK website.
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An annual colour that does not want to be a trend colour: with “mother earth!”, COLORNETWORK is presenting its Sustained Color No. 10 with a fairly ambitious promise. The warm shade between red, brown and terracotta is intended to work beyond a single season. In other words, the network is selling less of another colour trend and more of an antidote to the usual annual trend cycle.
“mother earth!” was developed by Roman Proubasta and Constanze Schütz of Pensi Design Studio in Barcelona. According to the network, the colour draws on iron-rich soils, terracotta, natural stone and the Mediterranean material landscape of the Catalan capital. The result is warm, earthy and deliberately restrained rather than spectacular.
That fits neatly into the current interior climate. Timber, clay, stone, linen and other materials that visibly age are increasingly valued precisely for the patina they develop. COLORNETWORK turns this into a broader design position: signs of use are not treated as defects but as part of an interior that can gain character over time.
There is, however, an interesting contradiction built into the concept. COLORNETWORK launches a new Sustained Color every year while describing “mother earth!” specifically as an alternative to short-lived trends. Whether the shade actually proves timeless will therefore depend less on the narrative and more on whether manufacturers, designers and users continue to specify it over the longer term.
The network says more than 40 partner companies will translate the colour across different product categories. The idea is straightforward: rather than letting colour exist as an isolated product feature, COLORNETWORK aims to establish coordinated colour worlds across an interior. More information about the initiative is available on the official COLORNETWORK website.