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SoldiDesign

SoldiDesign is a Tuscan company for ecological home design. The company was founded in 2008 by Gianluca Soldi — a Florence-based architect and interior designer who inscribes environmental and human orientation as core values into all products. Company headquarters: Via di Pratignone 50, 50041 Calenzano, Florence, Tuscany. Core product and starting point of the brand: Ovetto — an egg-shaped waste-separation container made from recycled ABS plastic, launched in 2008. The name derives from uovo (egg) and refers to the idea of renewal and circularity. Ovetto won numerous design awards in Italy and Europe. The entire production chain is located in Italy and operated using sustainable processes with alternative energy sources.

Material philosophy: recycled and recyclable materials (particularly plastic) treated as recovered resources transformed into new design objects. Range: Ovetto (recycling container), Infinity (spiral, adjustable shoe rack in FSC wood), Buc (compact laundry basket with removable inner bag, wall-mountable) and Lovino (nature-inspired home accessory). Aesthetic: harmonious, reduced lines; everyday objects elevated to design statements. All products: 100% Made in Italy.

SoldiDesign is for interior designers, home furnishers and sustainability-oriented buyers the Tuscan eco-design label for everyday objects that systematically combine ecological responsibility and aesthetic quality — with a flagship product that has redefined waste separation as a furnishing experience.

 

 

 

 

 

 

 

SoldiDesign

SoldiDesign is a Tuscan company for ecological home design. The company was founded in 2008 by Gianluca Soldi — a Florence-based architect and interior designer who inscribes environmental and human orientation as core values into all products. Company headquarters: Via di Pratignone 50, 50041 Calenzano, Florence, Tuscany. Core product and starting point of the brand: Ovetto — an egg-shaped waste-separation container made from recycled ABS plastic, launched in 2008. The name derives from uovo (egg) and refers to the idea of renewal and circularity. Ovetto won numerous design awards in Italy and Europe. The entire production chain is located in Italy and operated using sustainable processes with alternative energy sources.

Material philosophy: recycled and recyclable materials (particularly plastic) treated as recovered resources transformed into new design objects. Range: Ovetto (recycling container), Infinity (spiral, adjustable shoe rack in FSC wood), Buc (compact laundry basket with removable inner bag, wall-mountable) and Lovino (nature-inspired home accessory). Aesthetic: harmonious, reduced lines; everyday objects elevated to design statements. All products: 100% Made in Italy.

SoldiDesign is for interior designers, home furnishers and sustainability-oriented buyers the Tuscan eco-design label for everyday objects that systematically combine ecological responsibility and aesthetic quality — with a flagship product that has redefined waste separation as a furnishing experience.