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Serralunga

Serralunga is a northern Italian outdoor design brand headquartered in Biella, Piedmont. The company was founded in 1825 — originally as a tannery belonging to the Serralunga family, which has led the company across six generations to this day. Over the 19th and early 20th centuries, the company specialised in industrial leather processing. In 1935 work with gutta-percha and rubber began. In 1959 plastic injection moulding was introduced. Around 1976, Serralunga became the first company in Europe to adopt the rotational moulding process imported from the USA — a technology that allows the production of large hollow objects of up to 3,000 litres and forms the basis of today's range.

In the following decades the company built systematic collaborations with approximately 50 international architects and designers: Zaha Hadid (Flow), Philippe Starck (Holly All), Jean-Marie Massaud (Missed Tree), Ron Arad, Karim Rashid, Naoto Fukasawa, Rodolfo Dordoni, Denis Santachiara and many more. Philosophy: "Living Different". Main material: linear polyethylene powder; Moleskin surface finish (patented, inspired by the company's tanning heritage). Production entirely in Biella, in Via Serralunga. Plant: 12,000 m², 65 employees, ~1,200 tonnes of plastic per year, ~200,000 pieces per year. Range covers planters (including oversized and illuminated), chairs, tables, lounge furniture and lighting.

Serralunga is for architects, landscape architects and hospitality planners the relevant European address for large-format, designer-originated plastic outdoor furniture and planters — with a 200-year company history, a technological pioneer role and a designer portfolio that unites the most significant names in international architecture.

 

 

 

 

 

 

 

Serralunga

Serralunga is a northern Italian outdoor design brand headquartered in Biella, Piedmont. The company was founded in 1825 — originally as a tannery belonging to the Serralunga family, which has led the company across six generations to this day. Over the 19th and early 20th centuries, the company specialised in industrial leather processing. In 1935 work with gutta-percha and rubber began. In 1959 plastic injection moulding was introduced. Around 1976, Serralunga became the first company in Europe to adopt the rotational moulding process imported from the USA — a technology that allows the production of large hollow objects of up to 3,000 litres and forms the basis of today's range.

In the following decades the company built systematic collaborations with approximately 50 international architects and designers: Zaha Hadid (Flow), Philippe Starck (Holly All), Jean-Marie Massaud (Missed Tree), Ron Arad, Karim Rashid, Naoto Fukasawa, Rodolfo Dordoni, Denis Santachiara and many more. Philosophy: "Living Different". Main material: linear polyethylene powder; Moleskin surface finish (patented, inspired by the company's tanning heritage). Production entirely in Biella, in Via Serralunga. Plant: 12,000 m², 65 employees, ~1,200 tonnes of plastic per year, ~200,000 pieces per year. Range covers planters (including oversized and illuminated), chairs, tables, lounge furniture and lighting.

Serralunga is for architects, landscape architects and hospitality planners the relevant European address for large-format, designer-originated plastic outdoor furniture and planters — with a 200-year company history, a technological pioneer role and a designer portfolio that unites the most significant names in international architecture.