Maxalto
Maxalto is an Italian luxury furniture brand — launched in 1975 by Piero Ambrogio Busnelli (founder of B&B Italia) together with Afra and Tobia Scarpa; after a pause relaunched in 1993 under Giorgio Busnelli with Antonio Citterio as sole designer and creative director; first Citterio collection 1996. Sister brand of B&B Italia, today part of Design Holding (Flos B&B Italia Group). The name derives from the Venetian dialect expression "massa alto" — "the highest". Wood is the primary material, with the rich craft tradition of Brianza as the production base. In 2025 Antonio Citterio celebrates 30 years as sole creative director. From 2025 dedicated Maxalto-only showrooms. Since 1995 all product collections are photographed in the same 18th-century Parisian apartment — a deliberately set signal of continuity.
Design philosophy: "Modern Neo-Classicism" — early 20th-century aesthetics and French interwar design (Jean-Michel Frank, Art Deco) as reference; sober luxury; timeless rather than trendy; furniture for a bourgeois, convivial home (inviting, dining, being together). Product categories: sofas (incl. Florius, Florius Soft, Lilum, Amoenus Soft, Arbiter), armchairs and chairs (Febo, Caratos, Cleide, Despina), beds (Sileo), tables (Paphos, Abseo, Elios, Loto), cabinets and storage (Alcor, Lithos, Artemone), carpets (Diakos). Materials: wood, brass, aluminium (cast, bronze-like surface), precious veneer (incl. Chilean Tineo wood, damier pattern), leather, fabrics, marble.
For architects and interior designers seeking for luxury residential, premium boutique hotel and demanding international high-end contract projects a sister brand of B&B Italia (Design Holding) launched in 1975 by Piero Ambrogio Busnelli and led since 1993 by Antonio Citterio as sole creative director that with the guiding philosophy of modern neo-classicism, sober luxury and timeless approach, a collection photographed in the same Parisian apartment since 1995 as a signal of continuity and wood/brass as material signature — Maxalto has photographed every collection in the same 18th-century Parisian apartment since 1995: a signal of continuity that defines "massa alto" — the highest — as a promise of enduring validity.
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Maxalto
Maxalto is an Italian luxury furniture brand — launched in 1975 by Piero Ambrogio Busnelli (founder of B&B Italia) together with Afra and Tobia Scarpa; after a pause relaunched in 1993 under Giorgio Busnelli with Antonio Citterio as sole designer and creative director; first Citterio collection 1996. Sister brand of B&B Italia, today part of Design Holding (Flos B&B Italia Group). The name derives from the Venetian dialect expression "massa alto" — "the highest". Wood is the primary material, with the rich craft tradition of Brianza as the production base. In 2025 Antonio Citterio celebrates 30 years as sole creative director. From 2025 dedicated Maxalto-only showrooms. Since 1995 all product collections are photographed in the same 18th-century Parisian apartment — a deliberately set signal of continuity.
Design philosophy: "Modern Neo-Classicism" — early 20th-century aesthetics and French interwar design (Jean-Michel Frank, Art Deco) as reference; sober luxury; timeless rather than trendy; furniture for a bourgeois, convivial home (inviting, dining, being together). Product categories: sofas (incl. Florius, Florius Soft, Lilum, Amoenus Soft, Arbiter), armchairs and chairs (Febo, Caratos, Cleide, Despina), beds (Sileo), tables (Paphos, Abseo, Elios, Loto), cabinets and storage (Alcor, Lithos, Artemone), carpets (Diakos). Materials: wood, brass, aluminium (cast, bronze-like surface), precious veneer (incl. Chilean Tineo wood, damier pattern), leather, fabrics, marble.
For architects and interior designers seeking for luxury residential, premium boutique hotel and demanding international high-end contract projects a sister brand of B&B Italia (Design Holding) launched in 1975 by Piero Ambrogio Busnelli and led since 1993 by Antonio Citterio as sole creative director that with the guiding philosophy of modern neo-classicism, sober luxury and timeless approach, a collection photographed in the same Parisian apartment since 1995 as a signal of continuity and wood/brass as material signature — Maxalto has photographed every collection in the same 18th-century Parisian apartment since 1995: a signal of continuity that defines "massa alto" — the highest — as a promise of enduring validity.