Look into Nature is a design furniture brand launched in 2019 at Milan Design Week by the Japanese contract furniture manufacturer ADAL — "Adviser for Amenity Life" — headquartered in Japan. ADAL was founded in 1953 and is today considered one of Japan's leading contract furniture manufacturers with a 70-year history. Look into Nature was conceived to strengthen and enrich the relationship between people and the spaces they inhabit, in harmony with nature and in respect for materials and colours rooted in Japanese culture. Creative direction is led by Yosuke Kinoshita, founder of the design collective Canuch, together with Yusuke Noguchi. Their multidisciplinary approach combines material experimentation and sensory experience.

Material signature: igusa — the traditional Japanese rush (ジュンサイ), which woven and dried has historically been used in the production of tatami mats. Igusa is the central element of every Look into Nature piece; the remaining components are deliberately designed with minimalist aesthetics. Designer collaborations: Michael Geldmacher (several collections). Product categories: chairs, armchairs, sofas, chaise longues, tables, room partitions, modular multifunctional panels. Application areas: residential and semi-public spaces (hotel lobbies, lounges).

The brand is good address for architects and interior designers seeking for luxury hospitality lobbies, demanding residential projects and semi-public spaces a Japanese design furniture brand introduced at Milan Design Week in 2019 by the contract furniture manufacturer ADAL (active since 1953) that with the traditional Japanese natural material igusa (historically for tatami mats), a minimalist constructive language, the creative direction of Yosuke Kinoshita (Canuch) and Yusuke Noguchi and product designs by Michael Geldmacher transfers the cultural depth of Japanese material craft into contemporary furniture collections suitable for both residential and semi-public use (chairs, armchairs, sofas, tables, modular panels).