G_GRADO
G_GRADO — also listed as grado design — is a Chinese design brand for furniture and home accessories, founded in 2014 in Hangzhou (Zhejiang, China) by Alex Chai (creative director and co-founder). The name "grado" is borrowed from Italian (= degree) and programmatically formulates a new perspective on design: furniture should function as everyday objects in the best sense — accessible, natural and user-friendly. The company has an R&D centre in Deqing (opened 2018, >12,000 m², >40 employees, with CNC machines from Japan and Germany) and a headquarters in the WPark complex in Hangzhou (>70 employees). grado designs, produces and distributes independently and collaborates with international design teams from Italy, Germany, Spain and Canada. The portfolio includes over 30 international design awards: A' Design Award (Italy), Good Design Award (Chicago), Red Dot Award (Germany), Iconic Award (Germany), Red Star Design Award (China). International showrooms: Jakarta, Sydney; planned in Seoul and Singapore; distribution in >20 countries.
Two collection lines: grado Contract (hybrid workplace: hot desks, home office, all-round space solutions — flexibility, sensitivity, creativity) and grado Living (statement furniture for individual living spaces). Product categories: modular sofas (Modo series, Modo S), lounge armchairs (Archi Lounge), chairs (Every Chair, Beos Lounge in collaboration with designschneider, Germany), tables, wall panels, acoustic solutions, accessories. Designers: Wendy Liu, Alex Chai (Modo, Modo S), Micky Wang and Alex Chai (Every Chair), Michael Schneider/designschneider (Beos Lounge).
For architects, interior designers and workplace specialists seeking for hospitality, educational, healthcare, office and residential projects an international design brand from China that since 2014 in Hangzhou researches the relationship between people, spaces and products for public lounge environments, documents a quality promise with over 30 international design awards (Red Dot, Good Design Chicago, A' Design Award, Iconic Award), and through collaboration between Chinese production precision and European design studios has developed a hybrid design profile — G_GRADO has demonstrated since 2014 from Hangzhou that Chinese production precision and European design collaborations yield a hybrid profile: over 30 international design awards, showrooms in Jakarta and Sydney, Beos Lounge with designschneider (Germany) as design partner — and the R&D centre in Deqing with CNC machines from Japan and Germany as foundation.
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G_GRADO
G_GRADO — also listed as grado design — is a Chinese design brand for furniture and home accessories, founded in 2014 in Hangzhou (Zhejiang, China) by Alex Chai (creative director and co-founder). The name "grado" is borrowed from Italian (= degree) and programmatically formulates a new perspective on design: furniture should function as everyday objects in the best sense — accessible, natural and user-friendly. The company has an R&D centre in Deqing (opened 2018, >12,000 m², >40 employees, with CNC machines from Japan and Germany) and a headquarters in the WPark complex in Hangzhou (>70 employees). grado designs, produces and distributes independently and collaborates with international design teams from Italy, Germany, Spain and Canada. The portfolio includes over 30 international design awards: A' Design Award (Italy), Good Design Award (Chicago), Red Dot Award (Germany), Iconic Award (Germany), Red Star Design Award (China). International showrooms: Jakarta, Sydney; planned in Seoul and Singapore; distribution in >20 countries.
Two collection lines: grado Contract (hybrid workplace: hot desks, home office, all-round space solutions — flexibility, sensitivity, creativity) and grado Living (statement furniture for individual living spaces). Product categories: modular sofas (Modo series, Modo S), lounge armchairs (Archi Lounge), chairs (Every Chair, Beos Lounge in collaboration with designschneider, Germany), tables, wall panels, acoustic solutions, accessories. Designers: Wendy Liu, Alex Chai (Modo, Modo S), Micky Wang and Alex Chai (Every Chair), Michael Schneider/designschneider (Beos Lounge).
For architects, interior designers and workplace specialists seeking for hospitality, educational, healthcare, office and residential projects an international design brand from China that since 2014 in Hangzhou researches the relationship between people, spaces and products for public lounge environments, documents a quality promise with over 30 international design awards (Red Dot, Good Design Chicago, A' Design Award, Iconic Award), and through collaboration between Chinese production precision and European design studios has developed a hybrid design profile — G_GRADO has demonstrated since 2014 from Hangzhou that Chinese production precision and European design collaborations yield a hybrid profile: over 30 international design awards, showrooms in Jakarta and Sydney, Beos Lounge with designschneider (Germany) as design partner — and the R&D centre in Deqing with CNC machines from Japan and Germany as foundation.