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Frag

Frag is a Friulian leather design brand for seating furniture, upholstered furniture and tables, founded in 1921 in Udine by Giovanni Di Fonzo as a leather craft workshop. The brand is a pure family company over four generations: from leather shoes, belts and wallets, the leather expertise led the operation in the 1970s into the furniture world — a regional furniture company commissioned Frag to produce seats and backrests for its own chairs. After a decade, the family decided to deploy the artisanal know-how for its own catalogue. Today Franco Di Fonzo leads the company as president; his children Michele Di Fonzo (Product Manager) and Federica Di Fonzo (Marketing Manager) represent the fourth generation. All products are handcrafted in Udine. The leitmotif of the house is precise: leather is not merely an upholstery material, but the architecture of the furniture itself. Full-grain leather is selected by touch and grain, tanned, stretched and stitched so that edges and seams become a formal statement. Saddle leather permits a further register — firm, precise, geometrically acting. Complementary materials: wenge, ash, beech, marble and metal.

Signature products: Lyo chair (iconic; elegant simplicity, identifiable as the brand's identity), Heta chair (for upholsterers with at least ten years of leather craft experience; utmost artisanal precision), Sahrai chair (saddle leather upholstery; best-selling chair in China). Designer collaborations: Ferruccio Laviani, Michele Di Fonzo (internal). Product range: chairs, armchairs, lounge chairs, sofas, beds, tables, accessories — all with at least one leather element. Contract references: bars, restaurants, cruise ships, hotels. Main markets outside Italy: USA and Asian markets. Listed on Archiproducts.

For architects and interior designers seeking for residential and hospitality projects a Friulian leather furniture brand that since 1921 in Udine across four family generations conceives leather as an architectural formal material, has set two craft benchmarks in the segment of contemporary leather seating with the Lyo chair and the Heta chair, and with fully handcrafted production comprehensively fulfils the Made in Italy promise — Frag is a good address in the segment of contemporary Italian leather furniture with a centenary family leather tradition.

 

 

 

 

 

 

 

Frag

Frag is a Friulian leather design brand for seating furniture, upholstered furniture and tables, founded in 1921 in Udine by Giovanni Di Fonzo as a leather craft workshop. The brand is a pure family company over four generations: from leather shoes, belts and wallets, the leather expertise led the operation in the 1970s into the furniture world — a regional furniture company commissioned Frag to produce seats and backrests for its own chairs. After a decade, the family decided to deploy the artisanal know-how for its own catalogue. Today Franco Di Fonzo leads the company as president; his children Michele Di Fonzo (Product Manager) and Federica Di Fonzo (Marketing Manager) represent the fourth generation. All products are handcrafted in Udine. The leitmotif of the house is precise: leather is not merely an upholstery material, but the architecture of the furniture itself. Full-grain leather is selected by touch and grain, tanned, stretched and stitched so that edges and seams become a formal statement. Saddle leather permits a further register — firm, precise, geometrically acting. Complementary materials: wenge, ash, beech, marble and metal.

Signature products: Lyo chair (iconic; elegant simplicity, identifiable as the brand's identity), Heta chair (for upholsterers with at least ten years of leather craft experience; utmost artisanal precision), Sahrai chair (saddle leather upholstery; best-selling chair in China). Designer collaborations: Ferruccio Laviani, Michele Di Fonzo (internal). Product range: chairs, armchairs, lounge chairs, sofas, beds, tables, accessories — all with at least one leather element. Contract references: bars, restaurants, cruise ships, hotels. Main markets outside Italy: USA and Asian markets. Listed on Archiproducts.

For architects and interior designers seeking for residential and hospitality projects a Friulian leather furniture brand that since 1921 in Udine across four family generations conceives leather as an architectural formal material, has set two craft benchmarks in the segment of contemporary leather seating with the Lyo chair and the Heta chair, and with fully handcrafted production comprehensively fulfils the Made in Italy promise — Frag is a good address in the segment of contemporary Italian leather furniture with a centenary family leather tradition.