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CONCISE HOME

CONCISE HOME is a Chinese luxury furniture brand that emerged from a production operation active between 2010 and 2015 as an OEM/ODM supplier for high-end hotel furniture and prestigious Italian brands. In 2015 the production company — Huizhou Jianshe Home Furnishings Co., Ltd. — was officially established; in 2016 the CONCISE HOME brand was registered in Italy. Creative direction was entrusted to Riccardo Rocchi, professor at the Politecnico di Milano and internationally active designer. In 2018 CONCISE CASA followed as a second brand, shaped by the design idiom of Italian fashion. The company operates a production base of 50,000 m², four showrooms with 6,000 m² of exhibition space, over 300 designers and technicians, and a network of eight internationally recognised designers. Annual turnover is approximately 100 million RMB. Institutional positions: Executive Presidency of the Huizhou Furniture Association, Vice Presidency of the Shenzhen Interior Designers Association; strategic partner of Huawei Whole House Intelligence.

Brand strategy: CONCISE HOME targets high-net-worth individuals and positions itself as a brand for furniture with strong artistic and cultural value, styled as "Original Modern Art and Humanistic Furniture". CONCISE CASA targets a cosmopolitan clientele with a contemporary elegant interior sensibility. Collections named after Italian regions and cities: Sicily, Roma, Roman Holiday, Moda, Milano, Tuscany, Venice, Alpi. Range: sofas, armchairs, dining tables, chairs, beds, sideboards, consoles, coffee tables — fully customisable. Materials: marble, travertine, wood, glass, metal (titanium finish). Company philosophy: "The art of life lies in simplifying what is complex."

For international hospitality and luxury residential projects seeking to combine European-influenced design vocabulary with Chinese production capacity and execution speed, CONCISE HOME is an unusually well-positioned option — with a creative director from the Politecnico di Milano and collections whose reference framework deliberately draws from Italian design tradition and the heritage of Mediterranean architecture.

 

 

 

 

 

 

 

CONCISE HOME

CONCISE HOME is a Chinese luxury furniture brand that emerged from a production operation active between 2010 and 2015 as an OEM/ODM supplier for high-end hotel furniture and prestigious Italian brands. In 2015 the production company — Huizhou Jianshe Home Furnishings Co., Ltd. — was officially established; in 2016 the CONCISE HOME brand was registered in Italy. Creative direction was entrusted to Riccardo Rocchi, professor at the Politecnico di Milano and internationally active designer. In 2018 CONCISE CASA followed as a second brand, shaped by the design idiom of Italian fashion. The company operates a production base of 50,000 m², four showrooms with 6,000 m² of exhibition space, over 300 designers and technicians, and a network of eight internationally recognised designers. Annual turnover is approximately 100 million RMB. Institutional positions: Executive Presidency of the Huizhou Furniture Association, Vice Presidency of the Shenzhen Interior Designers Association; strategic partner of Huawei Whole House Intelligence.

Brand strategy: CONCISE HOME targets high-net-worth individuals and positions itself as a brand for furniture with strong artistic and cultural value, styled as "Original Modern Art and Humanistic Furniture". CONCISE CASA targets a cosmopolitan clientele with a contemporary elegant interior sensibility. Collections named after Italian regions and cities: Sicily, Roma, Roman Holiday, Moda, Milano, Tuscany, Venice, Alpi. Range: sofas, armchairs, dining tables, chairs, beds, sideboards, consoles, coffee tables — fully customisable. Materials: marble, travertine, wood, glass, metal (titanium finish). Company philosophy: "The art of life lies in simplifying what is complex."

For international hospitality and luxury residential projects seeking to combine European-influenced design vocabulary with Chinese production capacity and execution speed, CONCISE HOME is an unusually well-positioned option — with a creative director from the Politecnico di Milano and collections whose reference framework deliberately draws from Italian design tradition and the heritage of Mediterranean architecture.