CAMPO DE' FIORI is an international upholstered furniture brand positioned around authentic Italian design, following a lifestyle philosophy inspired by the elegance of the Renaissance and the refinement of Italian living. The brand belongs to the portfolio of ASIAMA (Asiama Furniture), a Chinese upholstered furniture manufacturer founded in 2006, supplying over 3,000 furniture stores and distributors worldwide with an annual production of over 800,000 pieces. CAMPO DE' FIORI first established itself in European markets: by 2015 the brand was active in the UK, France, Germany, Spain and Switzerland as a leading European high-end functional sofa brand with over 1,000 global sales terminals, exporting to 50+ countries. In 2020 a strategic relaunch in the Chinese market followed with a dedicated franchise network; since then over 80 stores have been opened in tier-1 and tier-2 cities across China. Design and R&D centres exist in both Europe and Asia; the design team brings together designers, architects and interior designers from Italy, Germany, France and China.

Over 100 design patents. Production standards: EU furniture norms, European and American full-grain leather, functional frames and motors from leading brand supply chains, wood frames from North America and Europe. Range: sofas (design sofas, fabric sofas, functional sofas — including 5290, Coco, Giverny, Lotus, Scala), armchairs, beds, dining chairs, accessories. Design philosophy: emphasis on function, seating comfort and health aspects. Three core principles according to the brand's own statement: "Functional", "Seating Comfort" and "Health".

For architects and hospitality planners seeking a mid-to-high-price sofa programme with Italian design positioning, proven contract references in Europe and a global distribution network in China and Europe, CAMPO DE' FIORI is a brand that requires contextualisation but is factually globally present — produced to European standards, marketed with Italian design identity.