Asplund is a Swedish furniture and carpet brand, founded in Stockholm in 1990 by brothers Michael Asplund (art dealer) and Thomas Asplund (banker). The founders' unconventional backgrounds brought a fresh perspective to the industry: treating and exhibiting furniture as works of art. Architect Jonas Bohlin designed the original Asplund Gallery (concrete floors, whitewashed walls — the quintessence of Scandinavian light), where works by Bohlin, John Kandell and Thomas Sandell were shown. Creative Director Sandra Adrian Asplund joined the team in 1995. In its early years, the Asplund Collection was presented under the joint name SWECODE (Swedish Contemporary Design) at international design fairs in Stockholm, Cologne and Milan — together with BOX, CBI, David Design and Forminord. Today the Asplund Store at Sibyllegatan 31 (Östermalm, Stockholm) is a global design attraction, recommended by Visit Sweden and Wallpaper magazine.
Design partnerships: Thomas Sandell (including Wedding Stool, 1990; Snow storage system, 1993/1994 — still a bestseller), Jonas Bohlin, Tom Dixon, Jasper Morrison, Marc Newson, Piero Lissoni, Broberg & Ridderstråle, Claesson Koivisto Rune. Product categories: storage systems (Snow, Tati, Frame), side tables, dining tables, desks, seating, benches, rugs (inspired by Turkish and Swedish traditions, produced in India). Manufacturing: almost entirely in Sweden; rugs the historical sole exception, produced in India. Asplund now also offers interior services for architects and interior designers (ASPLUND STUDIO).
For architects and interior designers, Asplund is the clearly profiled Swedish brand at the intersection of gallery and furniture manufacturer — with over 35 years of design history, a consistently curated collection and a clear commitment to quality manufacturing in Sweden.