ADJ is a Florence-based brand (Via F.G. Guerrazzi 52) for leather accessories for home, office and contract environments, founded in 2016 by designer Ekaterina Borovkova after years of experience in interior design. The brand name stands for the initials of her three children — Aleksandr, Diego and Julia — and is represented in the logo as an equilateral triangle, symbolising stability and resilience. All sketches, working drawings and production routes are developed by Ekaterina Borovkova herself, giving the collection a consistent design identity. Each product is rooted in its own origin story, with specific colours, forms and purposes tied to it.
A central brand value is a socially responsible approach to accessory design, fully compliant with modern eco-production standards. Semi-finished products are manufactured in Germany; assembly and packaging are carried out in Italy. The product programme covers leather accessories for desks, offices and contract spaces.
For interior designers and contract planners, ADJ is relevant when high-quality, narratively strong leather accessories are sought for office and hospitality projects — with a clear European production responsibility and an individual design identity.