Yla is a furniture atelier based in Dubai (UAE), founded in summer 2025 by engineer Benoît Rondard (France) — with designer Rémi Damilleville as creative partner. Rondard brings over twenty years of experience in metal manufacturing (parent company: Eurotech Metal). The founding conviction: metal is widely used in industrial applications, but its emotional and expressive potential in high-end residential interiors remains largely unexplored. Dubai as the founding location shaped the brand's international outlook and its standard of quality — a city that judges ideas by precision and execution rather than tradition.

The debut collection "Audace" encompasses chairs, armchairs, dining tables, sofas, benches, side tables and storage pieces. Material: stainless steel and aluminium, combined with curved forms, tailored upholstery and a vivid colour palette. The design objective: to make metal appear calm and fluid — precise in construction, soft in presence, enduring in character. Yla positions itself as an atelier for architect- and designer-oriented residential and hospitality projects; technical documentation and CAD files are provided for professional specifiers.

For interior architects and hospitality designers seeking a very young metal furniture brand with a strong engineering background, a sculptural formal ambition and a clearly defined material narrative for premium interiors — and who are ready to work with an emerging label —, Yla offers a formally convincing and technically substantiated new perspective in the metal furniture segment.