Crosswater is a British bathroom brand, founded in August 1998 by David Hance. The start was literally with one car and £30,000 — borrowed from friends, family and the bank, secured against his own home. Hance had neither brochure nor price list when he made the first delivery at 12:01am on 13 November 1998 to Ellis Tiles in Hendon: these were sleek Italian single-lever taps previously unseen in the British market. The name Crosswater refers to the origin of the first goods from Asia — "across the water". The model: same-day or next-day delivery within the UK, combined with exceptional customer service — a promise that remains its central competitive advantage. In 2006 Crosswater acquired the shower enclosure company Simpsons, in 2008 the Bauhaus brand. In 2014 the Bathroom Brands Group became sole shareholder; Crosswater moved into its current headquarters Lake View House (approximately 12,000 m²). Today Crosswater is part of the Bathroom Brands Group — Europe's largest independently-owned bathroom manufacturer — alongside Burlington, Showerwall and Britton, serving 25 countries.

Range: taps (single-lever, thermostatic, digital), showers (including Cool Touch valves, air-infused showerheads), baths, basins, WCs, bathroom furniture, mirrors, bathroom accessories, towel rails. Accreditations: WRAS, Part G, Reg 4, TMV. Design philosophy: combination of European design and British style — from classic-traditional to contemporary-minimalist. Collections: Artist (design Massimiliano Della Monaca), MPRO, Belgravia, Union, Infinity, Glide II, Limit. Each collection offers coordinated taps, shower bodies and furniture.

For architects and hospitality planners in the UK and Europe, Crosswater is the most service-oriented British premium address for the complete bathroom — with a logistics model that treats same-day delivery as its entrepreneurial brand core promise, and a product portfolio ranging from traditional crosshead-handle taps to digital fitting systems.