WOO is a Ukrainian furniture design company founded in 2015. The brand develops and produces furniture with a sculptural, laconic formal language: accent pieces that foreground the joy of the object without sacrificing functionality. Philosophy: natural materials, precise craft quality, minimalist aesthetics, ergonomics as a baseline condition — a Woo chair is only beautiful if it is comfortable. The range covers armchairs, sofas, chairs and tables conceived as functional accent pieces for residential and contract spaces.
WOO works with an international designer team drawn predominantly from the Ukrainian design scene, including Kateryna Sokolova (also active for Roche Bobois, Ligne Roset, Driade, Forestier, Bolia and Casala, and founder of her own brand Noom), along with further designers who favour laconic silhouettes, rounded lines and tactile material combinations. The products are conceived as a combination of manual craftsmanship and precise technical manufacturing.
For interior designers and hospitality project managers seeking expressive, craft-precise accent furniture from the emerging Ukrainian design scene — with a playful formal repertoire, a clear quality standard and a product philosophy that understands everyday objects as sources of joy — WOO is one of the freshest and most distinctly independent addresses in the Eastern European design furniture segment.