Moroso is an Italian company for high-quality upholstered furniture — founded in 1952 by Agostino Moroso and his wife Diana in Cavalicco (Udine, Friuli-Venezia Giulia, north-east Italy), far from the major furniture clusters around Milan, in a region with a strong artisanal tradition. Agostino Moroso — born in 1930 in Tricesimo (Province of Udine) — founded the company at barely 22 years of age in the optimistic mood of post-war Italy, where a culture of "doing things well" provided the breeding ground for his vision. Moroso is today one of the few remaining independent family-owned companies in Italy in this segment. The second generation — Roberto Moroso (managing director) and Patrizia Moroso (art director) — took over from the 1980s with deep design research and designer collaborations. ISO 9001 (1994, first upholstered furniture company in Italy) and ISO 14001 (1999). Export: 70 countries. Production atelier: around 70 master craftsmen in Cavalicco.
Guiding philosophy of Patrizia Moroso: "I ask designers not to imagine a single object, but to imagine a new world and project it into the future." Designers: Ron Arad (Big Easy, 1988), Patricia Urquiola (Bohemian, Gruuve — art director), Alfredo Häberli (Taba), Konstantin Grcic, Ross Lovegrove, Marcel Wanders, Tokujin Yoshioka, Toshiyuki Kita, Marc Newson, Nendo, Front, Tord Boontje, Doshi & Levien, Enrico Franzolini. International references: MoMA New York, Le Palais de Tokyo, Grand Palais Paris, Victoria & Albert Museum London, Venice Biennale. Product categories: sofas, armchairs, chairs, tables, accessories.
For architects and interior designers seeking for luxury residential, premium hospitality, cultural institution and demanding international high-end contract projects an Italian company for upholstered furniture founded in 1952 by Agostino and Diana Moroso in Cavalicco (Udine, Friuli) and the first Italian upholstered furniture company to achieve ISO 9001 certification (1994) as an independent family company that under art director Patrizia Moroso with designers including Ron Arad, Patricia Urquiola, Konstantin Grcic, Ross Lovegrove and Marc Newson and a guiding philosophy of artistic freedom and material experimentation produces upholstered furniture represented in MoMA New York, Le Palais de Tokyo, Grand Palais Paris and the Venice Biennale — Patrizia Moroso asked designers not to imagine single objects but new worlds: and the result stands in MoMA New York, in the Grand Palais Paris and at the Venice Biennale — 70 master craftsmen in Cavalicco as foundation since 1952.