Huqrugs is a Dutch brand for handwoven custom-made rugs in wool — designed in Amsterdam (Netherlands), made in the mountains of Tyrol and Transylvania, Made in Europe. Founder and designer Verschuren began his career in the 1980s in Milan in fashion and textile design and later evolved his work into an independently sourced and produced collection of colourful, free-spirited, contemporary rugs. The first Huqrugs collection was presented in 2021 at the Dutch Pavilion, Masterly – The Dutch in Milano, during Fuorisalone — inspired by Japanese ceramics and Chanel tweeds. Design philosophy: Dutch design is known for its colourful playfulness and expressive freedom, combined with thorough production development. Huqrugs designs are strongly influenced by travel impressions — colours, structures, materials and motifs from architecture, art, craft, streets, fashion, nature and landscapes inspire creativity.
Product principles: exclusively flatweave technique; material: finest wool quality (hypoallergenic, resistant to dirt, dust, flames and static, moisture-wicking); every rug is made to order — no stock, zero material waste; all designs reversible (identical front and back); individual rugs up to four metres wide and any length; larger pieces possible by combining widths; finishing options: fringes, band, cordon stitch or without finish (minimalist); washing and felting of finished rugs as option for a soft, wonderful sheen. Sustainability: Made in Europe, fair production, Tyrolean and Transylvanian mountain artisanal tradition.
For architects and interior designers seeking for residential and hospitality projects a Dutch rug brand designing in Amsterdam and hand-weaving in Tyrol/Transylvania that under designer Verschuren produces colourful, travel-inspired flatweave wool custom rugs as a Made-in-Europe product without stock and without material waste to order, debuted internationally in the design world with its first collection in 2021 (Masterly – The Dutch in Milano, Fuorisalone), and with the reversibility principle and individual formats up to four metres wide offers maximum project adaptability — Huqrugs weaves every rug by hand in Tyrol or Transylvania and ships it zero-stock, zero-waste from Amsterdam: travel impressions from architecture, fashion, nature and landscape as design sources — Japanese ceramics and Chanel tweeds as inspiration for the first collection in 2021 at Fuorisalone.