DIVIANA is an Indian luxury furniture and interior brand, founded in 2009 by Kapil Chopra in New Delhi — a trained engineer, qualified interior designer and entrepreneur who founded the company with the vision of creating a globally leading contemporary luxury furniture brand embodying the Make-in-India ethos and bringing Indian craftsmanship to world stages. Strategic Art Director and creative lead: Milan-based architect Marco Corti (founder of Kemistry of Style, Milan, 2001; long-standing collaborator with Cappellini and B&B Italia). DIVIANA's concept unites design conception from Italy with manufacturing in India: a fully bidirectional model — Italian design architecture + Indian master craftspeople. Manufacturing facility: 20,000 m² in Ghaziabad (National Capital Region, India), 800 master craftspeople. Flagship store: 2,600 m² (India).
Global expansion: 25+ cities in India, projects in Asia and the Middle East, over 50 completed projects in the past year. October/November 2024: opening of the Milan showroom Via Monte di Pietà — Quadrilatero della Moda (first Indian furniture store in Milan and in Europe, a milestone in the global growth strategy). Further planned markets: New York, Miami. Investment: 50 million euros in Italy and Europe planned over two years. 2023 revenues: 15 million euros; first half of 2024: +30% growth. Main collections: Sublime (250+ pieces), Q (250+ pieces). Products: sofas, lounge armchairs, marble tables, beds, lighting, home accessories. Distribution: B2B projects (hotels, residences, hospitality), direct clients, trade programme for architects and designers.
For architects and interior designers seeking a luxury furniture programme for international hospitality and high-end residential projects — one that combines the design competence of an experienced Milanese architect (Marco Corti) with the cost-efficiency and craft potential of Indian production, maintains a 20,000 m² manufacturing infrastructure and 800 master craftspeople in India, and actively courts an international design audience with its Milan Quadrilatero showroom — DIVIANA is the most direct North Indian address with a European design identity: a brand that has demonstrated since 2009 that Indian craftsmanship and Milanese design architecture are entirely compatible.