Founded in 2010 by Martin Kornbek Hansen and based in Copenhagen, &Tradition is one of the most recognised Danish design brands today. Since 2016, the company has been part of the Danish design group HAY, while continuing to operate as an independent brand. Its programme combines re-editions of classic Danish works — including lighting by Verner Panton and furniture by Arne Jacobsen — with new collections by international designers such as Jaime Hayon, Space Copenhagen and Sebastian Herkner.
In the contract sector, &Tradition is frequently specified in boutique hotels, high-end restaurants and premium office environments. The brand is known for refined materials such as solid wood, brass and tactile textiles.
It is particularly relevant for architects aiming to create strong design identities within spatial concepts.